Sources of Power Essay Example | Topics and Well Written Essays - 750 words

Sources of Power - Essay Example According to Fields (2010), the Courts have superior power over the enacted regulations in some instances. This enables the gun to continue prevailing irrespective of the stringent gun laws. For instance, the Gun Owners Association rejoiced when the Supreme Court of the United States made ruling that was against the city of Chicago and in favor of Otis McDonald. By doing so, the Court maintained that the Fourteenth Amendment is applicable to the right to keep and bear firearms to all the fifty-states. As a consequence, in numerous cases, the state firearms laws have been reported to be less restrictive that the federal firearms laws. This decision by the Supreme Court may have significant effects on the restrictive gun regulations in New York, Louisiana, California and elsewhere. In 2008, the right wing group went to the Supreme Court and decided to leave the centuries of jurisprudence and extend the Second Amendment as an individual protection for the owner of a gun to bear arms. The gun laws in the United States are often rife with enough loopholes to make them ineffective. For instance, the local and state police departments are not legally responsible for putting into effect the federal gun law as per the Supreme Court of the United States ruling in the Printz vs. United States. The gun industry also continues to prevail due to some amendments by influential people such as Congressman Todd Tiahrt. Since its passage, the law an amendment to the Commerce, Justice, Science, and Related Agencies Appropriations Act in 2003, the Tiahrt Amendment forbids the Bureau of Alcohol, Tobacco, Firearms and Explosives from disseminating information from its database for tracing firearms to anyone who is not a law enforcement agent or a prosecutor who is linked to a particular criminal investigation. In that perspective, the Amendment asserts that any

Direct Democracy Essay Example | Topics and Well Written Essays - 750 words

Direct Democracy - Essay Example Direct Democracy is a form of government in which all citizens can directly participate in the decision-making process. (Direct Democracy Campaign, Wikipedia, the free encyclopedia). Daniel B. Jeffs, founder, The Direct Democracy Center, states that the problems are due to the Government being too large and too dangerously powerful. He firmly believes that elected representatives are corrupted by a deeply flawed system that seduces them with money and power to gain and remain in office, or seek higher office and that in this process it has disenfranchised the overall electorate. Finally, he states that this system needs to be altered in such a way that it will override the practice of selective democracy by factions and vested interests. The solution according to him lies in nonpartisan elections and government with more democracy. In this age of communications and information technology, the Constitution should be amended so as to establish direct democracy by means of secure voting networks connected to voter's homes. All elections would be conducted over the voting networks. In this proposed system the elected representatives would be nonpartisan, highly qualified professional government managers. To keep it honest, with no more government than we need, well-informed voters should decide matters of taxation and public policy. And the collective judgment of our fellow citizens (which could be trusted because the direct democracy voting networks would require voters to be truthfully informed) would know what is best for all of us. (Daniel B. Jeffs, The Direct Democracy Center). The advantages of Direct Democracy are that first, it would remove the barrier between the electorate and the government. Secondly, in Representative Democracy the voter has to vote for one party or the other with no guarantee of either party addressing the issues facing the voter, on the other hand in Direct Democracy the voter will be voting on each issue separately. Thirdly, decisions will always be that of the people rather than that of a few politicians. Fourthly, it encourages people to be more proactive in the political process, this results in a more deterministic future for the voter. Fifthly, it curbs the power of the elite. Sixthly, the practice of elected representatives following the diktats of party leaders and civil servants to the detriment of the voter will cease. Seventhly, quid - pro - quo transactions between the elected representatives and the rich and powerful pressure groups will cease altogether. Eighthly, thorny and uncomfortable issues which elected represen tatives would do anything to avoid, will be addressed by this system. Ninthly, there would be control on governmental tendencies running towards the dictatorial. And finally, the system of Direct Democracy is more democratic. (Direct Democracy Campaign). The disadvantages of Direct Democracy are that: first, all citizens must be actively involved on all issues all of the time. For very large population groups, it might become well nigh impossible to do so. Secondly, the public generally gives only superficial attention to political issues and is thus susceptible to charismatic arguments. Thirdly, the decision of all or most matters

Squash Agility In Season Training Physical Education Essay

Squash Agility In Season Training Physical Education Essay Introduction Squash is a sport which is played by 2 individuals and sometimes played in doubles. The game is played in a 4 walled court sometimes made of glass, and uses a hollow rubber ball, which can be changed depending on the skill level of the player and the colour dot used/ ball type. Squash is a high intensity fitness sport and is not for the faint hearted, this sport places high demands on the energy systems of the body namely the aerobic and anaerobic systems. As squash is a sport which involves the movement of the entire body it is import to condition the body in order to produce the best results. Squash not only relies on the energy systems, but the players ability to reach any part of the court at any given time to play the ball, then get back to the T which is the most dominant position on the court, this is because from the T to any position on the court is shortest distance covered and thus you would have the upper hand against your opponent. Other demands are also placed on the pl ayers such as the ability to change direction quickly while maintaining dynamic balance; this is otherwise known as agility. Agility is very import in squash, in fact without it squash would be next to impossible, the more agile an individual the more likely them being able to retrieve a ball anywhere on the court at any given time. In order to be a successful squash player you need to have a varied training program, variety is the best way in order to improve as the body is placed under stress continually and never gets time to adapt. Us as humans have the ability to adapt quickly thus the muscles and training methods need to follow this trend, sticking to the same training trend will lead to a plateau and will decrease training performance as well as match performance, as said earlier. Agility is an important part of squash and in this assignment I plan to approach it in a way in which an in season training program will produce the best results for a squash player, finding the right balance between all the aspects that make up the game is key. Agility is made up of four main components and they are balance; the ability of the squash player to maintain balance while moving in any direction; speed, the ability of the squash player to move any part of their body at any given time quickly; strength, the ability of the muscles or the muscle groups to overcome the resistance applied to them and finally co-ordination, the ability to control the movement of the body in co-operation with the bodys sensory functions, an example of this would be using the racket to hit the ball while running in a sideways direction. All of these four aspects can be improved by developing weekly training programs which incorporate drills that are effective and efficient enough to produce the required results depending on the season training which in the case of this assignment is an In season agility training approach. Chapter 2: Physiology Energy Systems During physical fitness training for squash we train and recruit the two energy systems because squash is considered as a whole body activity, squash is a sport that demands a high levels of aerobic fitness as well anaerobic endurance, anaerobic endurance can be sub-divided as follows: Short anaerobic less than 25 seconds (mainly alactic) Medium anaerobic 25 seconds to 60 seconds (mainly lactic) Long anaerobic 60 seconds to 120 seconds (lactic +aerobic) These energy systems are crucial in the athletes ability to perform during high intensity matches, as well as weekly training program developed to improve overall fitness. During exercise the energy for muscular contractions is provided by these energy systems, which are the Aerobic and Anaerobic systems. Aerobic Energy System The term aerobic means in the presence or with oxygen, how it works is that the aerobic energy systems uses oxygen to produce energy, from the metabolic breakdown of fats as well as carbohydrates. The aerobic energy system is located in the mitochondria of the cell muscle fibre itself. These mitochondria are cellular energy factories if to say that are designed to make metabolism more effective and efficient and thus in turn synthesize or breakdown carbohydrates and fats as stated before to produce energy in the form of ATP. Energy cannot be created or destroyed but merely transformed from one form to another, thus the energy from the oxygen present is used to transform carbohydrates and fats into ATP. ATP or otherwise known as Adenosine Triphosphate is a nucleotide which is derived from adenosine that occurs in muscle tissue. ATP is the major source of energy for cellular reactions, and is thus a very important compound in terms of human survival. During the metabolic breakdown of carbohydrates and fats in the presence of oxygen in the aerobic system, the process yields 36 units of ATP which is said to be very efficient; this process is known as the Krebs Cycle. During training for squash or during squash matches the aerobic energy pathways utilize energy sources to provide the ATP required for specific muscle groups to contract effectively over long periods of time. These energy pathways are more efficient than the anaerobic pathways, as they get more energy from each molecule of glucose that is synthesized. In aerobic energy system , endurance trained muscle contains more intramuscular fat and highly trained endurance muscles are better suited to use fat as an energy source during exercise. Although this is only true to an extent, due to the fact that fat requires large amounts of oxygen for it to be synthesized efficiently, during high intensity exercise oxygen becomes limited and the burning of this fat is not viable, so the body has to look for other forms of energy to keep producing the muscular contractions required to perform the exercise. Fibre type In the aerobic energy system there are fibres in the muscle which are specific to this system and these fibres are known as slow twitch fibres. These slow twitch fibres generate energy for ATP re-synthesis by means of a long term system of aerobic energy transfer. They tend to have a low activity level of ATPase, a slower speed of contraction with a less well developed glycolytic capacity. They contain large and numerous mitochondria and with the high levels of myoglobin that gives them a red pigmentation. They have been demonstrated to have high concentration of mitochondrial enzymes, thus they are fatigue resistant. In the aerobic energy system you have two types of main fibres and they are: Type I Red fibres Slow oxidative fibres (also called slow twitch or fatigue resistant fibres). These fibres allow squash players to partake in long intense games which can last for over an hour, thus providing aerobic endurance to these players. Their production is utilized after about 90 seconds of any given activity, thus after the anaerobic energy systems resources have been fully utilized These fibres Contain: Large amounts of myoglobin present. Many mitochondria. Many blood capillaries. Generate ATP by the aerobic system, hence the term oxidative fibres. Split ATP at a slow rate. Slow contraction velocity. Resistant to fatigue. Found in large numbers in postural muscles. Needed for aerobic activities, or long rallies in a squash match which can last a few minutes over the time that the anaerobic system can provide energy for(90 seconds or longer), thus revealing why these fibres are known for endurance. Type II a Red fibres Fast oxidative (also called fast twitch A or semi fatigue resistant fibres). These fibres Contain: Large amounts of Myoglobin. Many mitochondria. Many blood capillaries. A High capacity for generating ATP by oxidation. Split ATP at a very rapid rate and, hence, high contraction velocity. Resistant to fatigue but not as much as slow oxidative fibres. Needed for the transition between the anaerobic phase and aerobic phase, utilized between 25 and 89 seconds (so after the type II B fibres are fatigued, and before the type I fibres become utilized) Anaerobic Energy System The anaerobic system derives its energy from the breakdown of carbohydrates without the need of oxygen (or due to the lack of oxygen present in the metabolic pathways) to synthesize the reactions taking place hence the term anaerobic meaning no oxygen present or lack of it. The anaerobic system provides an athlete with the energy we require at the start of an exercise with the initial increase in pace for example. This energy source however is not sufficient enough to last for long periods of time through the exercise and soon as this initial energy is expended the aerobic energy system takes over as the primary ATP provider for the sport specific muscular contractions. The anaerobic system is limited and very inefficient; thus it is said to waste vast amounts of expended energy in the process. This system relies on the breakdown of stored compounds in order to produce the energy required upon request. These energy compounds are very high in energy and are often in limited supply in the human body, thus explaining as to why anaerobic effort is very intense and can only be sustained for brief periods at any given time. The energy system also makes use of stored glycogen in the muscle, this glycogen when synthesized only produces a small amount of ATP, one of the down sides of this is the metabolic waste product called lactic acid, this process of the breakdown of glycogen to lactic acid is known as anaerobic glycolysis and is one of the two ways of deriving energy in this type of system the other form of attaining this energy is known as short term energy supply in which ATP stores are briefly broken down. In the short term energy supply ATP is split into ADP (Adenosine Diphosphate) releasing the energy required for muscle contraction this way or means of attaining energy is very brief and once this supply is drained the body resorts to anaerobic glycolysis. Anaerobic glycolysis is a term which is used for the nonoxidative breakdown of glycogen found in the muscles. Glycogen is a clump if to say of stored glucose molecules located in the muscles themselves. This form of attaining energy for muscular contraction on tap comes at a cost, as stated earlier on; it is very inefficient and wastes energy, for every glucose molecule broken down this process only yields 3 units of ATP and as a result gives lactic acid off as a by product as stated earlier . Fibre type A fast twitch fibre is one in which the myosin can split ATP very quickly and is associated with the anaerobic energy system. Fast twitch fibres also demonstrate a higher capability for electrochemical transmission of action potentials and a rapid level of calcium release and uptake by the sarcoplasmic reticulum. The fast twitch fibres rely on a well developed, short term, glycolytic system for energy transfer and can contract and develop tension at 2-3 times the rate of slow twitch fibres. Type II b White Fast glycolytic (also called fast twitch B or easy fatigable fibres). These fibres Contain: Low myoglobin content. Few mitochondria. Few blood capillaries. Large amount of glycogen. Split ATP very quickly. Fatigue easily. Needed for squash in short sprints to different parts of the court, and explosiveness, Type 2B fibres are utilized from 0 to 24 seconds, but this time is also dependant on the intensity of the sprint (i.e. if the intensity increases the time will decrease). Lactic acid Lactic acid is produced during anaerobic effort, mainly from a process mentioned earlier called anaerobic glycolysis, or when the oxygen supply is limited on demand. Lactic acid accumulates in the muscle and affects the ability of that muscle to perform at its full potential thus fatiguing it if to say. Lactic acid changes the ph in the muscle fibre itself, therefore reducing the overall enzyme activity and ATP production in the aerobic pathways spoken about earlier. Lactic acid is also said to reduce the contractile force of each individual muscle fibre. After exercise this lactic acid accumulation disappears quickly, as the body has its systems which remove this by product, if one were to engage in an active recovery it would also increase the removal time of lactic acid in the muscles. By squash players training their aerobic system more efficiently it helps to preserve the anaerobic system. It also reduces the recovery time of the anaerobic pathways and removal of lactic acid and its conversion back into pyruvate molecules, which could then be utilized by the aerobic pathways. Lactate Lactate simply put is a salt formed from lactic acid, this occurs when the acid rapidly loses it hydrogen ions and these ions combine with sodium and even sometimes potassium to form a compound known as lactate. Lactate threshold Lactate threshold is known to represent a transition zone that involves increasing dependence on anaerobic energy pathways. Lactate threshold basically defines ones bodys ability to clear lactic acid from the muscle as well as blood more rapidly and the transition zone that involves increasing lactate production resulting from the overall recruitment of fast glycolytic muscle fibres. Sharkey, Gaskill (2006) Chapter 3: Training Program This assignment aims at producing an effective and efficient 4 week agility In-season training program. The term In-Season refers to the peak performance period, during this period training for squash with regards to all the fitness components continues with a high intensity to maintain all the aspects as spoken earlier that squash players require, such as the four components of agility, but there is an overall reduction in total training volume so that players do not fatigue and can be at the peak level of performance for when they really need it which is during match time. Agility Drills Lateral Change of Direction Requirements: Flat surface of the squash court Three cones Stop watch Assistant How to conduct the drill: Place the first cone on the half court line, place the second to the right close to the wall and the other close to the wall on the left hand side (The top of the T on the squash court) as seen in the diagram below: The squash player starts at the middle cone (where the vertical line meets the horizontal line forming the T) The Coach gives the signal to start and points in a specific direction, right or left The player moves to and touches the first cone, returns past the middle cone (start) to the far cone and touches that one and then returns to the middle cone, touching that one. The coach starts the stopwatch on giving the Go command and stops the watch when the athlete touches the middle cone. The better of the two trails in each starting direction, right and left, are recorded and the best score in each direction is used for scoring. T-Drill Requirements: Flat surface of the squash court Four cones Stop watch Assistant How to conduct the drill: Set out four cones as illustrated in the diagram above (With B being the cone at the centre of the T on the court). The subject starts at cone A. On the command of the timer, the subject sprints to cone B and touches the base of the cone with their right hand. They then turn left and shuffle sideways to cone C, and also touches its base, this time with their left hand. Then shuffling sideways to the right to cone D and touching the base with the right hand. They then shuffle back to cone B touching with the left hand, and run backwards to cone A. The stopwatch is stopped as they pass cone A. Illinois Agility Drill Requirements: Flat surface of the squash court Eight cones Stop watch Assistant How to conduct the drill: Set the squash court up as shown in the above picture. The length of the course is 10 meters and the width (distance between the start and finish points) is 5 meters. Four cones are used to mark the start, finish and the two turning points. Another four cones are placed down the centre an equal distance apart. Each cone in the centre is spaced 3.3 meters apart. Subjects should lie on their front (head to the start line) and hands by their shoulders. On the Go command the stopwatch is started, and the athlete gets up as quickly as possible and runs around the course in the direction indicated, without knocking the cones over, to the finish line, at which the timing is stopped. Box Drill Requirements: Flat surface of the squash court Four cones Stop watch Assistant How to conduct the drill: Four marker cones are placed 10 yards apart in a square configuration (see diagram above). The player starts by getting down in a three-point stance next to Cone 1. On the command Go, he sprints to cone 2, and then shuffles sideways to cone 3. From there you back-pedal to cone 4 and finish by turning and sprinting through and finishing at cone 1. The athlete must go around the outside of each cone. Agility Compass Drill Requirements: Flat surface of the squash court Five cones Stop watch Assistant How to conduct the drill: The cones are laid out as per the diagram (on the squash court), with four marker cones placed in a diamond shape, and one in the middle (placed on the centre of the T). The outer cones are each placed 3 meters from the centre. The player crouches behind and with their left hand on the middle cone, facing forwards (towards cone 5). The player then turns and runs to the right and touches the cone (2) with their hand. They then turn back and run to the centre cone, out to the next cone (3), back to the centre, out to the next cone (4), back to the centre and then finally turn and finish by running through the finish line at cone 5. The player is required to touch the cone with their hand at each turn. Timing starts when the hand comes off the centre cone, and stops when the chest passes through the line of the final cone. Rest for three minutes, then repeat the drill, moving in the opposite direction (counter clockwise, cones in order 1-4-3-2-5) Zig Zag Agility Drill Requirements: Flat surface of the squash court Five cones Stop watch Assistant 4 3 2 1 C How to conduct the drill: Place one cone at the centre of the T of the court , then place one cone in each corner of the court allowing enough space for the player to run around it (See above diagram).This drill requires the player to run a course in the shortest possible time. A standard Zig Zag course is with four cones placed on the corners of a rectangle formed by the court, with one more cone placed in the centre. If the cones are labelled 1(start/finish cone) to 4 around the rectangle going along the longer side first, and the centre cone is C, the test begins at 1, then to C, 2, 3, C, 4, then back to 1. Court Sprints Agility Drill Requirements: Flat surface of the squash court Four cones Stop watch Assistant C B A Starting /finished Position How to conduct the drill: Place the starting cone at the middle of the T on the court; place another cone directly in front of it by the tin board (Cone A in the diagram above), place another cone (Cone B in diagram) in the corner of the left hand service area, place the final cone (Cone C in the diagram) at the back wall of the court. The player must start at the starting position, as seen on the diagram, upon the word go the stopwatch is started, the player sprints to the wall, upon reaching cone the player remains facing in the forward direction for the entire drill, and then back tracks to the starting position, player then sprints to cone A, back tracks to cone B, sprints to cone A, back tracks to cone c, the sprints to the finishing/Starting position again. This drill must be completed in the fastest time possible with maximal intensity. Figure 8 sprinting Drill Requirements: Flat surface of the squash court Five cones Stop watch Assistant How to conduct the drill: This agility drill involves very short bursts of speed followed by sudden changes in direction and is one of the best in simulating the movements on a squash court. From the start position, the athlete will sprint to the centre cone (which is placed on the centre of the T), go around it and then sprint to cone 2 (placed near to the right wall of the court). This is repeated for all 4 cones rounding the centre cone after each outside cone until the player returns to the starting position (See above Diagram). 6 Point Agility Drill Requirements: Flat surface of the squash court Six cones Stop watch Assistant How to conduct the drill: They key with this drill is that is involves multiple directional changes. Sprint to cone 1 and return Sprint to cone 2 and return Sprint to cone 3 Side-step from cone 3 to cone 4 Side-step from cone 4 to cone 5 Side-step from cone 5 to cone 3 Back peddle from cone 3 back to the starting position Double T-Drill Requirements: Flat surface of the squash court Seven cones Stop watch Assistant How to conduct the drill: Place one cone on the T, this is your centre cone, place one cone to the far right close to the wall in line with the cone on the T, do this on the other side as well. Now place another cone toward the back wall in line with the middle cone. Now place a second row of cones in line with those at the top of the T towards the front wall giving the player enough space to move. (See Above Diagram) This drill is similar to the T drill, there is just another row of cones, the drill is conducted in the same way as the T drill, just adding on an extra row once the player has completed the extra row they must back pedal all the way to the start/finish (Black arrows, then blue arrows, then finally the red arrows) Star Drill Requirements: Flat surface of the squash court Seven cones Stop watch Assistant G C F D E B A How to conduct the drill: Set court up as shown in the following diagram above. Player starts at A then runs to B, plays a shot, then back tracks back to the T point A on the diagram. Player then runs to point C, plays a shot then back tracks back to A again; however for cones F and G its a sprint there and shot played then side step back to the T. Player completes drill in cone order, upon reaching cone D player side steps, plays a shot, then side steps back to point A again, same applies for cone E. This exercise is done as quickly as possible. 4 Week In-Season Agility Program Before each daily Agility training session be sure to engage in a Squash specific dynamic warm up exercises, and upon completing the daily program be sure to engage in a cool down, including static stretches to conserve and increase muscle flexibility. For every agility drill, start in the ready position: feet shoulder-width apart; ankles, knees, and hips flexed in a quarter-squat position; head and shoulders slightly forward with hips and ankles in a straight line. Keep knees and hips flexed and your centre of gravity over the feet. The body cannot move quickly when it is standing straight up. From this position, you are ready to move in any direction and can hold this position if bumped from any angle. This ready position is the most efficient position for moving and reacting. For each training session, please refer to section of Agility Drills, to attain the layout of the drill as well as drill description and execution. Week 1 Day: 1 Agility Drill: Lateral Change of direction Variation: Place rubber band from one ankle to the other, to encourage side stepping movement Intensity: High intensity (90% HR Max) Time: 2 minutes non stop Rest Time: 1 minute 30 seconds Repeat: 2 times (Total drill count = 3) Rest for 2 minutes Agility Drill: T-Drill Variation: Timed T drill, player has 1 minute to complete as many Ts as possible, 1 T is counted when player returns to cone A(starting position) Intensity: High intensity (90% HR Max) Time: 1 minute Rest for 2 minutes Agility Drill: Star Drill Variation: (playing a shot while working on agility) as player reaches cone they play a shot before returning back to cone A at the T Intensity: 90% HR Max Time: As fast as possible Repeat: 3 Times Rest period: 90 seconds between drills Day: 2 Agility Drill: Illinois Agility Drill Intensity: High intensity (90% HR Max) Time: Fast as possible Rest Time: 30 seconds between drills Repeat: 3 times Rest for 1 minute Agility Drill: Box Drill Variation: Timed minute, continue drill till time is up Intensity: High intensity (90% HR Max) Time: 1 minute (Timed) Repeat: 3 Times Rest period: 45 seconds between drills Rest for 2 minutes Agility Drill: Double T-Drill Variation: (playing a shot while working on agility) as player reaches cone they play a shot while completing the drill Intensity: 70% HR Max Time: As fast as possible, with respect to intensity Repeat: 3 times Rest period: 30 seconds between drills Week 2 Day: 1 Agility Drill: Court sprints Intensity: High intensity (90% HR Max) Time: Fast as possible Rest Time: 1 minute Repeat: 3 times Rest for 2 minutes Agility Drill: 6 Point Agility Drill Variation: Play a shot upon reaching each cone Intensity: High intensity (80% HR Max) Time: Fast as possible Repeat: 3 Times Rest time: 30 seconds Day: 2 Agility Drill: Agility Compass Drill Variation: Play a shot upon reaching each cone Intensity: High intensity (90% HR Max) Time: Fast as possible Rest Time: 45 seconds between drills Repeat: 3 times Rest for 2 minutes Agility Drill: Zig Zag Drill Variation: Run as far as you can in 1 minute Intensity: High intensity (80% HR Max) Time: 1 minute (Timed) Repeat: 2 Times Rest period: 1 minute 30 seconds between drills Rest for 2 minutes Agility Drill: Figure 8 Sprinting Drill Intensity: 90% HR Max Time: As fast as possible Repeat: 3 times Rest period: 1 minute between drills Week 3 Day: 1 Agility Drill: Lateral Change of direction Intensity: High intensity (90% HR Max) Time: 1 minute non stop Rest Time: 30 seconds Repeat: 2 times (Total drill count = 3) Rest for 2 minutes Agility Drill: T-Drill Variation: Timed T drill, player has 1 minute 30 seconds to complete as many Ts as possible, 1 T is counted when player returns to cone A(starting position) Intensity: High intensity (90% HR Max) Time: 1 minute 30 seconds Rest for 2 minutes Star Drill: Variation: (playing a shot while working on agility) as player reaches cone they play a shot before returning back to cone A at the T Intensity: 90% HR Max Time: As fast as possible Repeat: 3 Times Rest period: 90 seconds between drills Day: 2 Agility Drill: Illinois Agility Drill Intensity: High intensity (90% HR Max) Time: Fast as possible Rest Time: 30 seconds between drills Repeat: 3 times Rest for 1 minute Agility Drill: Box Drill Variation: Timed minute, continue drill till time is up Intensity: High intensity (90% HR Max) Time: 1 minute 30 seconds (Timed) Repeat: 3 Times Rest period: 45 seconds between drills Rest for 2 minutes Agility Drill: Double T-Drill Variation: (playing a shot while working on agility) as player reaches cone they play a shot while completing the drill Intensity: 90% HR Max Time: As fast as possible Repeat: 3 times Rest period: 30 seconds between drills Week 4 Day: 1 Agility Drill: Court sprints Intensity: High intensity (90% HR Max) Time: Fast as possible Rest Time: 1 minute 30 seconds Repeat: 4 times Rest for 2 minutes Agility Drill: 6 Point Agility Drill Variation: Play a shot upon reaching each cone Intensity: High intensity (90% HR Max) Time: Fast as possible Repeat: 4 Times Rest time: 30 seconds Day: 2 Agility Drill: Agility Compass Drill Variation: Play a shot upon reaching each cone Intensity: High intensity (65% HR Max) Time:

Freedom In The Story Of An Hou Essay -- essays research papers

Freedom in “The Story of an Hour';   Ã‚  Ã‚  Ã‚  Ã‚  Mrs. Mallard’s overwhelming response of “free, free, free!'; upon hearing of her husband’s death reflects the attitude of many nineteenth century women. During this time, highly restrictive gender roles forbade women to live as they saw fit. In “The Story of an Hour'; Kate Chopin allows her audience to envision the moment that Mrs. Mallard is able to shed the bondage of marriage that was forced upon her. This was Mrs. Mallard’s chance to actually live life on her own terms. Not on the terms prescribed to her by her husband. After this revelation on her behalf, the outcome of the story is both ironic and tragic.   Ã‚  Ã‚  Ã‚  Ã‚  Upon hearing the news of Brently’s death Mrs. Mallard, who is afflicted with a heart condition, reacts with sadness at first, grieving with “wild abandonment'; but shortly afterward seeks solitude to assess what has happened. The location where she seeks isolation is important. She retreats to her bedroom in a comfortable armchair, indicating that this is a place where she feels safe. It is here that Mrs. Mallard seems to have found a way to rectify what she thought wrong in her life. Mrs. Mallard then realizes in a rush of emotion and relief that she is “Free! Body and soul free!'; She views the world with a fresh outlook: one where she will be her own person, answering only to herself. For a brief moment the reader is able to see through to how she is truly feeling, her emotional release apparent when she sat “with her head thrown back upon the cushion of the chair...'; She is overwhelmed with freedom, opening her arms to it, letting it e nvelope both her body and her soul.   Ã‚  Ã‚  Ã‚  Ã‚  While this realization is occurring, a somewhat strange thing is happening outside. Usually when a character dies, the weather becomes dark, gloomy and foreboding. In this particular story this is not the case. The natural world actually mirrors Mrs. Mallard’s feelings. The “trees were all a quiver with the new spring life'; and “there were patches of blue sky showing here and there through the clouds.'; This shows how she is seeing her life as having a refreshed new appearance. Yes, Mrs. Mallard remembers her husband with kind... ...ed and composed, unaware of the train wreck and of Mrs. Mallard’s transformation that occurred during his absence. A scream is omitted from Josephine while Richards tries to hide Brently from the truth. The truth that her husband is alive and well, and was miles away from the wreck. Richards was too late though. Mrs. Mallard’s heart has stopped, her life has stopped. She had everything and nothing all in the same moment, which ultimately killed her. Her death, “of the joy that kills,'; is how the author describes Mrs. Mallard’s death, and unwittingly her marriage as well.   Ã‚  Ã‚  Ã‚  Ã‚  Mrs. Mallard’s happiness was in fact, the cause of her death. This death, arrived out of shock that her weak heart could not handle. The arrival of her husband who was the cause of her new-found freedom caused her death. Mrs. Mallard’s death could be seen as the ultimate freedom from her unhappy marriage. Though her life ends in an extremely ironic manner, Mrs. Mallard does in fact finally escape the restrictions of her old life, not merely upon the hour before Brently Mallard’s arrival but in the end for eternity.

Case Analysis †Giant Consumer Products Essay

1)Using data in Exhibits 1 & 4 develop solution templates in Exhibit 3 for Sanchez. From the table above, it is clear that the impact of a promotion cannot be considered in isolation. On the whole, the promotion has resulted in a loss instead of a profit for the Dinardo range of products. Considered in isolation a promotion on Dinardo 32 may look attractive but overall it’s a loss-making proposition. 2)Do you advise Sanchez to run a national sales promotion? If so, which one of the items the funds be allocated: Dinardo 32, dinardo 16 or natural meals? Sanchez can run a sales promotion for Natural meals. This is the only profitable option as can be seen from Solution template Part-3 in the table above. 3)Prepare Sanchez for additional strategic/ tactical questions that he anticipates from Flatt given at the end of case. a)The promotion of Natural Meals would be a win for FFD, the retailer as well as the consumer. FFD gains due to a positive increase in marketing margin due to the promotion. For the retailer, the benefit will be on account of the increased spending by FFD for promotional activities. The margins on Natural Meals are higher for retailers and an increase in volumes would directly have a positive impact on retailers’ revenues. The consumer benefits due to the reduced prices from the promotion. b)FFD should go with the pay for performance approach for promotion of Natural Meals. The price on the box of the product should not be reduced and instead a discount must be offered at the time of billing. The retailer should then be reimbursed for the discounts offered to customers. This would help retain the premium positioning of FFD’s products and avoid customers from looking at the products to be available at a deal during subsequent purchases.

How Does Internet Marketing Communication Differ?

1) How does internet marketing communication differ from traditional marketing communication? Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of the difference between theses new media and traditional media has been developed by McDonalds and Wilson they describe the 6 I’s of the e-marketing mix.The 6 I’s are useful since they highlight factors that apply to practical aspects of the internet marketing such as personalization direct response and marketing research but also strategic issues of industry restructuring and integrated channels communications. (Imran RT, 2010) * Interactivity (from push to pull) * Intelligence (market research) * Individualization (mass customization & personalization) * Integration (i nbound & outbound communications) * Industry restructuring (intermediation, disintermediation) * Independence of location (global ubiquity)Interactive marketing promotes a two way communication as compared to traditional marketing, which is usually ruled by one way communication. The difference between interactive marketing and traditional marketing are Push and pull marketing strategy. Traditional marketing strategies were based on a â€Å"push† methodology where managers were literally pushing the products onto the customers. (www. ctsocialmediaconsultant. com). Difference between internet marketing, particularly the Internet, is predominantly a ‘pull’ technology, the customer having initiated the visit to the web site.This may lead to subsequent push activities, such as sending e-mails to people who have registered their interest on the site, but the initial communication is a pull event. (www2. accaglobal. com) Interactivity is a significant feature of the ne w media, allowing a long-term dialogue to develop between the customer and the supplier. In the context of the web site, this is likely to be through e-mails, providing the customer with information and special offers for their areas of specific interest.To initiate this dialogue the web site must capture information such as e-mail address, name, age, gender and areas of interest. Example of AEC company site only collects such information for people who wish to view downloadable study material. This is too restrictive and it will probably exclude all the potential CPD customers. AEC needs to consider ways of making it easier and worthwhile for visitors to the site to register their details. There is no evidence of AEC contemplating the potential use of interactive digital TV or mobile phones to establish long-term dialogues with their customers. www2. accaglobal. com) Intelligence has also been a key feature of the internet marketing, allowing the relatively cheap collection of mark eting research data about customers’ requirements. This is routinely available from web logs and these logs need to be viewed and analyzed using appropriate software. This type of analysis is rarely available in the traditional marketing. For example, AEC does not know how often their training course catalogue is accessed and which pages are looked at. It only knows which training courses are eventually bought.With the internet marketing the company is able to see which services and products are accessed and also to measure how many of these are turned into actual sales. This conversion rate may be an important source of information. For example, why are certain web pages often visited but few sales result is it a problem with the web page? Is it a problem with the product? An understanding of visit patterns allows the organization to focus on particular products and services. This analysis should already be available to AEC but there is no evidence that it uses it or is even aware of it. www2. accaglobal. com) Internet marketing also permits the marketing to be individualized, geared to a particular market segment, company or individual person. In the context of AEC this individualization could be achieved in at least two ways to reflect clear market segmentation. AEC has recently won a contract to supply professional accountancy training to a global accounting company. All students working for this company will now be trained by AEC in one of its worldwide centers. At present this company and its students will be served hrough a generic web site. However, the flexibility of the new media means that a site could be developed specifically for this requirement. The whole site would be geared, and branded, towards the requirements of the global 21 accounting company. Information that is irrelevant to that customer, such as CPD, would not appear on the site. This individualized approach should strengthen the relationship with the customer. Similarly, indiv iduals may have their own access customized as a result of the profile that they have entered.So, for example, if they have already stated that they are currently sitting the professional stage of an examination scheme then only information relevant to that stage will be presented to them when they log in. This is an example of the principle of mass customization that was only available in a limited form in the traditional media. AEC does not exploit this at present, but uses a generic web site that looks and feels the same, whoever the user is. (www2. accaglobal. com) Finally, internet marketing provides independence of location allowing the company to move into geographical areas that would have been unreachable before.The Internet effectively provides a worldwide market that is open 24 hours per day, seven days per week. It is difficult to think of any traditional marketing which would have permitted this global reach so cheaply. Furthermore, the web site might also omit the actu al physical location of the company because there is no requirement for information to be physically sent to an address. It should also be impossible for the potential customer to gauge the size of the supplying company. AEC has exploited this to some extent as it serves a world-wide market from no clear geographical centre.However, the absence of on-line course booking means that certain physical contact details have to be provided and these might undermine the global perspective. (www2. accaglobal. com) Online marketing integrates creative and technical aspects of the internet. One can put his presence online with interactivity having proper attention to their services and products. Online marketing is not just ‘having a website' or ‘building a website' or ‘promoting a website'. Online marketing is different from off-line marketing, following characteristics differentiate them:One-to-one versus one-to-many One-to-one versus one-to-many approach, the targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for (www. homeimprovementsmarketing. com). In Traditional marketing, the medium allows for only one way communication. The same marketing content is used for suppliers as well as customers mostly.On the other hand when the medium is internet, the model allows for many to many marketing communications. When internet is used as a medium, the customers and companies can interact with the medium directly as well as the other customers and companies. The customers can further add to the medium and be a part of the marketing. The communication using such a model is not just from sender to receiver but in all possible directions. Traditional push communications are one-to-many, from one company to many customers, often the same message to different segment and often poorly targeted.With digital media one-to-same reaching a niche or micro-segment becomes more practical e-marketers can afford to tailor and target their message to different segment through providing different site content or e-mail for different audiences through mass customization and personalization. Potentially digital media provide a one-to-many communication from company to customer rather than one-to-many communication from company to customer that is traditional in marketing using the mass media, such as newspapers or television. (Chaffey, Johnston page 351) Customers can compare onlineInternet marketing allows businesses as well as the customers to co create a highly effective network worldwide, and dramatically increase the client trafficking. Compared traditional marketing communication, the Internet marketing makes it easier for buyers to compare two items side-by-side (online-business-journey. com). Before making a purchase, today’s customers can get complete the detailed of product information, the products information are very details stated on the web as compared to the retail store, the salesperson will not remember all the details about the products.It is easy for the customers to have the information on the internet. They do not need to go to the store just for searching for the product details. Inventory is the level of stocks, this is for the customers who just want to view the product, and they will not buy instantly. For the order status which means â€Å"active orders† are orders which you paid for, whether still in processing or previously sent out (support. chinavasion. com). This facility cannot be offered in offline marketing because in offline marketing the buyer would have to go to the shop and buy the things physically.Online marketing saves unnecessary transport expenses and saves time too. (www. dwsmg. com) Get the feedback of your target market in a snap Another communication of internet marketing is that you can get the feedback of your target market in a snap. They can comment and ask questions about your post real quick. That way, you can communicate with your customers faster and the sooner that you convince them to purchase the product or service that you are promoting, the better. What is amazing about internet marketing is that it can be very interactive.When you air a commercial, you need to conduct a survey to find out what your audience has to say about it. Online, it is so much simpler because you can skip the survey procedure and still get an honest feedback anyway. Never underestimate the marketing power of word of mouth. Traditionally, it was said to be even more effective than actually launching an advertisement. That is because people would rather hear a recommendation from a friend or someone who has used the product rather than an advertiser. www. techie-buzz. com) Demographics targeting versus behavioral targeting Off-line marketers typically segment their mar kets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience is people who do a certain activity instead of just expecting that a certain group of people will like their new product or service (www. homeimprovementsmarketing. com).The  internal  characteristics  of  the  internet  marketing  makes  it  very  different  from traditional marketing , for an example  the  information can be transferred easily, it can be addressed directly, constant availability, integration, flexibility, individuality, interactivity, all these factors that are inherent for internet marketing can be used by companies to shape customer relationships When the traditional marketing tools are used the flow of information is not easy and the customer as well as the companies have to follow some proper channels.Consistency, valid ity and access to information are necessary in marketing which the traditional marketing channel often lacks (Sundas48, 2011) Since exposure, response and overall efficiency of Internet media is easy to track compared to traditional â€Å"off-line† media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing References Chaffey, Johnston, 2006.Internet marketing strategy, implementation and pratice 3th edition, Prentice Hall Difference Between Online and Offline Marketing, (2008), Available from: http://www. dwsmg. com/difference-between-online-and-offline-marketing. html [Accessed on 27 June 2011] Is  Online Marketing More  Effective  for  Organizations  Today  (page 22) by Sundas48, (2011) Available from: http://www. scribd. com/doc/54220673/18/Communication [Accessed on 27 June 2011] Professional Level – Essentials Module, Paper P3, (2008) Business Analysis Available from: http://www2. ccaglobal. com/pubs/students/acca/exams/p3/past_papers/p3_2008_jun_a. pdf (page 21) [Accessed on 27 June 2011] How does internet marketing communication differ from traditional marketing communication? By Imran, (2011), Available from: http://revolutionary-technologies. com/blog/web-marketing/how-does-internet-marketing-communication-differ-from-traditional-marketing-communication/ [Accessed on 23 June 2011] Internet Marketing, (2008), Available from: http://homeimprovementsmarketing. com/Internet-Marketing. tm [Accessed on 27 June 2011] Advantages And Disadvantages Of Shopping Online, (2011), Available from: http://online-business-journey. com/blog/internet/advantages-and-disadvantages-of-shopping-online/ [Accessed on 23June 2011] The Advantages of Internet Marketing Over Traditional Marketing by Guest, (2011), Available from: http://techie-buzz. com/discussions/internet- marketing-vs-tv-radio. html [Accessed on 21 June 2011] How is Interactive marketing Different from Traditional marketing? 2011), Available from: http://www. ctsocialmediaconsultant. com/ct-social-media-marketing/how-is-interactive-marketing-different-from-traditional-marketing [Accessed on 24 June 2011] What Does My Order Status Mean, (2010), Available from: http://support. chinavasion. com/index. php? _m=knowledgebase&_a=viewarticle&kbarticleid=127[Accessed on 19 June 2011] Is  Online Marketing More  Effective  for  Organizations  Today  (page 22) by Sundas48, (2011) http://www. scribd. com/doc/54220673/18/Communication

unit 3 Essay

unit 3 Essay unit 3 Essay Unit 3 E1 Legislation are put inplace because it helps to regulate how people act towards others. If there was no laws put in place, then it would not be easy to claim anything or for you to get any help from the authorities.For example if someone steals your car your only recourse is to fight for it because there was no law passed to say that you are not allowed to steal and so therefore no consequences would take place. There are many laws when working with children and I will talk about the: Childcare Act 2006 Children Act 2004 Data protection act 1989 Equality Act 2010 Health and Safety Act 1974 E2 Childcare Act 2006: The Childcare Act 2006 is an act that is based on the new duties forced upon the local authorities in respect to improving the â€Å"every child matters† outcomes for primary school children. It is the first ever act to be concerned about the early years and childcare. Its aims are to reduce inequalities and wellbeing among young children.â€Å"Setting has to follow the Statutory Framework for the EYFS and the Practice Guidance† Children Act 2004:â€Å"designed to ensure that difference services for children and young people work more effectively together†Tassoni,P (2007 page 116).The Children Act of 2004 gavechildren the right to protection from abuse and the right to inquiries to safeguard their welfare. The Children Act of 2004 was introduced after the tragic death of eight year old Victoria Climbià © in 2000. This resulted to keeping children safe from abuse and that every child matters. This Act helps to insure that childcare setting supports every child by improving their well-being, reducing inequalities and giving them high early years provision services that will benefit them Data protection Act 1989: Data protection Act 1989 was introduced to ensure that data is protected. This has to be done accurately and be kept up to date. It isnot to be kept longer than is necessary, and is not to be transferred to sources than it’s needed to be. This information is given out and kept confidential so that no one has access to it and if it has been accessed then should be done appropriately. â€Å"Prevents breaches of information†Tassoni,P (2007 page 99) . This act requires the setting to have polices on parent consent to share information i.e giving out permissions forms, the storage of data and who can access it and how to have a confidentiality policy. Equality Act 2010: This act was passed so that everyone is treated equally. This act protects people from discrimination in the workplace, and in the wider community. It helps ensurethat there is no discrimination and anyone who does have a problem has a right to say. This act also protects discrimination against persons with disabilities. The moral of this act is to make children aware that they have the right to be treated as an individual and are protected from abuse. This act enables the setting to have polices to challenge discrimination in the setting i.e disability access. In my setting they have an inclusion policy where they provide an environment in which all children are supported and also review their practice and provision to see if they need to make adjustments to help the children reach their full potential. Health and safety at work Act 1974: The health and safety act applies to all work places whatever the business. This act is also for everyone at a work place who is affected by their work activities. This act was passed in parliament to extend the deal with particular hazards and work activities. This legislation supports children as the employers need to ensure the workplace is safe for the children, provide first aid when needed, check the right work equipment is provided and is properly used. This act requires settings to have polices for staffs to carry out risk assessments in the setting and evidence on who monitors it, also to have health and safety representatives in the setting. E3 Children can be hurt, abused, or put at risk regardless of